Home > Marketing Automation Software > ActiveCampaign > ActiveCampaign vs HubSpot Marketing Hub

ActiveCampaign vs HubSpot Marketing Hub

Last Updated: November 18th, 2024

Our analysts compared ActiveCampaign vs HubSpot Marketing Hub based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.

HubSpot Marketing Hub is a comprehensive software solution designed to streamline marketing automation and manage various marketing tasks. It excels in automating email campaigns, managing social media, creating landing pages, and analyzing marketing performance. This platform is particularly well-suited for small to medium-sized businesses across industries such as technology, e-commerce, and professional services, due to its user-friendly interface and robust feature set.

One of the standout benefits of HubSpot Marketing Hub is its ability to integrate seamlessly with other tools, providing a cohesive marketing ecosystem. Popular features include advanced email marketing automation, detailed analytics, and customizable workflows, which empower marketers to optimize their strategies effectively. Users often praise its intuitive design and comprehensive support resources, which make it accessible even for those with limited technical expertise.

Pricing for HubSpot Marketing Hub varies based on the number of contacts and features required, with options for monthly or annual payments. For precise pricing tailored to specific needs, it is recommended to contact SelectHub for a detailed quote. Compared to similar products, HubSpot Marketing Hub is frequently noted for its ease of use and extensive functionality, making it a preferred choice for many marketing professionals.

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Product Insights

Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving.
Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less.
Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates.
Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier.
Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users.

Improved Lead Nurturing: Automate personalized email campaigns to guide prospects through the buyer's journey, increasing the likelihood of conversion.
Enhanced Customer Segmentation: Use detailed segmentation to target specific groups with tailored content, improving engagement and relevance.
Streamlined Campaign Management: Centralize all marketing activities in one platform, simplifying the coordination and execution of campaigns.
Data-Driven Insights: Access comprehensive analytics to measure the effectiveness of marketing efforts and make informed decisions.
Increased Efficiency: Automate repetitive tasks such as email follow-ups and social media posting, freeing up time for strategic planning.
Better ROI Tracking: Track the return on investment for each campaign, allowing for more accurate budget allocation and strategy adjustments.
Seamless Integration: Integrate with other tools and platforms, ensuring a cohesive marketing ecosystem and smoother data flow.
Enhanced Customer Experience: Deliver consistent and personalized interactions across multiple channels, improving overall customer satisfaction.
Scalable Solutions: Adapt the platform to grow with your business, ensuring it meets evolving marketing needs without requiring a complete overhaul.
Improved Collaboration: Facilitate better teamwork by providing a unified platform where marketing teams can share insights and coordinate efforts.

Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey.
Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers:

Drag-and-Drop Builder: Create and automate campaigns with ease.
Scheduled Emails: Enables scheduling emails for specific dates and times.
Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically.

Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information.
CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers.
Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys.
Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available.
Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation.
Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores.
Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more.
Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns.
Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity.
Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement.
Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign.
SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more.
Conversation Features: Provides:

Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations.
A unified inbox to connect conversations with customers.

Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time.
Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close.
Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior.

Email Marketing: Create, personalize, and optimize email campaigns with a drag-and-drop editor and A/B testing capabilities.
Lead Management: Track and manage leads with detailed contact records, segmentation, and lead scoring.
Marketing Automation: Automate repetitive tasks and workflows, such as email sequences and lead nurturing, to save time and increase efficiency.
Landing Pages: Design and publish responsive landing pages without needing a developer, using a user-friendly editor.
Social Media Management: Schedule, publish, and monitor social media posts across multiple platforms from a single dashboard.
SEO Tools: Optimize your content for search engines with built-in SEO recommendations and performance tracking.
Analytics and Reporting: Gain insights into your marketing performance with customizable dashboards and detailed reports.
Ad Management: Create and manage ads on platforms like Google, Facebook, and LinkedIn, and track their performance within HubSpot.
Content Management System (CMS): Build and manage your website with HubSpot's integrated CMS, which includes blogging tools and content personalization.
CRM Integration: Seamlessly integrate with HubSpot CRM to align your marketing and sales efforts, ensuring a cohesive customer experience.
Forms and Pop-ups: Capture leads with customizable forms and pop-ups that can be embedded on your website or landing pages.
Campaign Management: Plan, execute, and track multi-channel marketing campaigns from a centralized platform.
ABM Tools: Leverage Account-Based Marketing (ABM) tools to target high-value accounts with personalized content and outreach.
Video Marketing: Incorporate video into your marketing strategy with tools for hosting, managing, and analyzing video content.
Chatbots and Live Chat: Engage with website visitors in real-time using customizable chatbots and live chat functionality.

Product Ranking

#2

among all
Marketing Automation Software

#160

among all
Marketing Automation Software

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Analyst Rating Summary

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ActiveCampaign

HubSpot Marketing Hub

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User Sentiment Summary

92%

of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

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4.6 (5328)

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Awards

Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.

Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.

Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.

Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.

Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.

Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.

Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.

Simple Interface: The platform is known for its user-friendly design, making it easy to navigate and utilize its features effectively.

Marketing Automation: Users can automate marketing efforts, such as email campaigns and customer journeys, saving time and increasing efficiency.

Centralized Platform: HubSpot Marketing Hub brings together various marketing functions, such as contact management and analytics, into a single location.

Great Support: Users benefit from reliable customer support and continuous product improvements, ensuring they have the resources and tools they need.

Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.

Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.

Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.

Price: HubSpot Marketing Hub's pricing can be prohibitive, especially for smaller businesses or those with limited marketing budgets.

Template Flexibility: Some users find the template customization options to be somewhat limited, potentially hindering their ability to fully realize their desired email designs.

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

Is HubSpot Marketing Hub the hub of your marketing universe, or does it leave you feeling lost in space? HubSpot Marketing Hub is a popular marketing automation software, but user reviews over the last year reveal a mixed bag. Users praise its user-friendly interface, comprehensive features, and robust automation capabilities. For example, one user raved about the software's ability to streamline email campaigns and monitor leads effectively. Another highlighted the seamless integration with other business tools, making it a true all-in-one platform. However, a recurring criticism is the pricing, which many users find expensive, especially as their contact list grows. Some users also expressed disappointment with the limitations of template customization, hindering their ability to create unique brand experiences. A key differentiating factor for HubSpot is its exceptional customer support and extensive educational resources. Users consistently commend the responsive and helpful support team, as well as the abundance of training materials available. This focus on user education and support makes HubSpot particularly appealing to businesses new to marketing automation. However, some users have reported that support, while helpful, is only available in English, potentially posing a barrier for international users. Overall, HubSpot Marketing Hub is best-suited for businesses with a healthy budget that prioritize ease of use, comprehensive features, and excellent customer support. It's particularly well-regarded by businesses new to marketing automation who need guidance and hand-holding. However, businesses on a tight budget or those requiring highly customized solutions might find better value elsewhere.

Screenshots

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FAQ

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