Home > Marketing Automation Software > ActiveCampaign > ActiveCampaign vs Oracle CX Marketing

ActiveCampaign vs Oracle CX Marketing

Last Updated:

Our analysts compared ActiveCampaign vs Oracle CX Marketing based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
ActiveCampaign Software Tool
SelectHub Award Winner
Oracle CX Marketing Software Tool
Get Free Demo Demo    Request Pricing Pricing
Get Free Demo Demo    Request Pricing Pricing

Product Basics

Analyst Rating

86 Detailed Analysis

User Sentiment

Excellent User Sentiment (6420 Reviews)

Analyst Rating

we're gathering data
Detailed Analysis

User Sentiment

Good User Sentiment (1207 Reviews)
ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
read more...
Oracle CX Marketing (formerly called Oracle Marketing Cloud) is a cloud-based marketing automation platform designed to help businesses manage and personalize customer experiences across multiple touchpoints. It offers tools for campaign management, lead generation, marketing automation, content management, and social media marketing. The platform is ideal for mid-sized and large companies with complex marketing needs and extensive customer databases. Some of the key benefits of Oracle CX Marketing include improved marketing campaign performance, increased lead generation, and enhanced customer engagement. Popular features include email marketing, social media marketing, lead scoring, and customer journey mapping. User experiences suggest the platform is comprehensive and scalable, but can be complex to learn and use. Pricing for Oracle CX Marketing varies based on the specific features and modules required. However, it is generally considered to be on the higher end of the market compared to similar solutions.

Pros
  • Scalable for large businesses
  • Comprehensive features
  • Advanced journey mapping
  • Strong lead generation tools
  • Integrates with Oracle products
 Cons
  • Costly compared to competitors
  • Steep learning curve
  • Limited reporting capabilities
  • May be overkill for small businesses
  • Slow customer support
read more...
$9 Monthly
Free Trial is available →
Get a free price quote
Tailored to your specific needs
$0 Freemium, /User, Monthly
Free Trial is available →
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving. 
  • Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less. 
  • Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates. 
  • Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier. 
  • Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users. 
read more...
  • Unified Customer Data: Connect transactions, demographics and customer behaviors across sales, marketing, service and back-office applications to create a satisfying experience for each individual. 
  • Relevant Experience in Real Time: Collect data from different sources, apply intelligence at scale and glean insights to offer personalized experiences when it’s most needed. 
  • Sophisticated Marketing: Run effective B2B and B2C campaigns to enhance customer experiences. 
  • In-Depth Analytics: Check metrics on campaign, program and message performance along with customizable reports on campaign performance evaluation. Access revenue insights on each purchasing segment across various channels, along with an AI-based RFM dashboard and a customer lifetime value dashboard. 
  • Mobile App Optimization: Build and deliver tests with a visual editor that works across apps, websites and mobile. Deliver cross-channel campaigns using a single interface to deploy experiences — including test campaigns — to desktop, smartphone or tablet. 
  • Mobile Campaigns: Facilitate fast mobile campaign launch by creating, editing and launching app campaigns in real time for iOS and Android. 
  • Advanced Video Support: Teams can collaborate to create and manage videos using smart and general video tagging. Review or approve assets using workflows, stream and deliver videos to multiple channels or campaigns, and optimize videos after analyzing video playback.  
  • HIPAA Add-on: Interact with healthcare consumers in a secure and compliant way. 
  • Real-Time Insights: View visitor activity, review and update products or promotions, and access enriched event data. Segment and filter streamed data on any collected attribute. 
  • Predictive Insights: Understand how customer segments respond to content to identify experience-optimization opportunities. Access automated analysis of customer data on conversions, sales funnel engagement drop-off, customer preferences through data mining, and heatmaps showing click and scroll patterns. 
  • Data Management Workflows: Transform data in real time using a drag-and-drop whiteboard. Build programs to automate CRM integration, data cleansing and security label management tasks. 
read more...
  • Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
  • Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
    • Drag-and-Drop Builder: Create and automate campaigns with ease. 
    • Scheduled Emails: Enables scheduling emails for specific dates and times. 
    • Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
  • Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
  • CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
  • Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
  • Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
  • Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
  • Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
  • Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
  • Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
  • Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
  • Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
  • Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
  • SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
  • Conversation Features: Provides: 
    •  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
    •  A unified inbox to connect conversations with customers. 
  • Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
  • Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
  • Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 
read more...
  • Eloqua: Offers B2B tools to plan and implement automated marketing campaigns that can adapt in real time based on buyer activity. Generate, prioritize and segment leads using lead scoring and data from different sources. Also includes real-time data flow controls, account-based marketing and asset management. 
  • Responsys: Manages B2C campaigns to build experiences and personalize interactions across different channels by aggregating consumer data signals. Leverages email marketing, A/B and multivariate testing, cross-channel marketing, analytics, and segmentation. 
  • Maxymiser: Create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations and insights. Provides a decision engine and action tracking for developers. Also enables testing on non-browser devices and for new pricing algorithms. 
  • Infinity: Collect and manage data in real time to track, measure and optimize performance and visitor behavior. Includes analytics for data reporting, streams for data collection, an action center for data activation and a data connector for data management. 
  • CX Audience: Combines behavioral and profile data from different sources, including online, offline and third-party. This allows creating segments and targets as well as analyzing audiences based on past campaigns. 
  • CrowdTwist: Manage personalized customer loyalty and reward programs using omnichannel engagement and loyalty solutions. Design programs using widget-based, automated tools. Key capabilities include collection of customer engagement data, self-service reporting tools and automatic data export. 
  • CX Content: Manage content, documents and digital assets, and streamline content creation and distribution with internal as well as external collaboration and workflow management. Also provides content recommendations, an asset repository, smart tagging and integrations with tools like Dropbox, Office 365 and Adobe Creative Cloud. 
  • CX Unity: Optimizes business processes by accessing online, offline and third-party customer data sources. Integrates with DMP and ID Graph solutions to bring together marketing and advertising data. Also includes native machine learning functionality, profile enrichment and behavior-based segmentation. 
  • Bluekai Data Management Platform: Offers key target audiences using specific buyer interests and actionable information to create personalized online, offline and mobile marketing campaigns. 
  • DataFox: Drives personalized marketing campaigns and sales programs by leveraging company data and real-time signals. Stay up to date regarding customers’ needs with continually updated, AI-sourced data that’s automatically permeated throughout workflows. 
read more...

Product Ranking

#2

among all
Marketing Automation Software

#9

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

86
we're gathering data
57
we're gathering data
93
we're gathering data
83
we're gathering data
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

ActiveCampaign
Oracle CX Marketing
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100
57%
0%
43%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
93%
0%
7%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
83%
0%
17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
82%
0%
18%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
95%
0%
5%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
57%
0%
43%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
60%
0%
40%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
91%
0%
9%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
75%
0%
25%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

81%
0%
19%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

User Sentiment Summary

Excellent User Sentiment 6420 reviews
Good User Sentiment 1207 reviews
92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

77%
of users recommend this product

Oracle CX Marketing has a 'good' User Satisfaction Rating of 77% when considering 1207 user reviews from 4 recognized software review sites.

4.6 (5328)
3.8 (544)
4.6 (800)
4.1 (58)
n/a
4.3 (3)
4.5 (292)
3.9 (602)

Awards

SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Lead Management Award

we're gathering data

Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
Show more
Comprehensive Feature Set: Offers a wide range of tools for campaign management, lead generation, automation, content management, and social media marketing.
Advanced Journey Mapping: Enables personalized customer experiences across multiple touchpoints.
Scalability and Performance: Handles large customer databases and complex marketing campaigns efficiently.
Integrations with Oracle Products: Provides seamless integration with other Oracle solutions for a unified business ecosystem.
Strong Lead Generation Tools: Helps identify and nurture high-potential leads effectively.
Show more
Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
Show more
High Cost: Can be expensive compared to other marketing automation platforms, especially for small businesses.
Steep Learning Curve: The platform can be complex to learn and use, requiring significant training and resources.
Limited Reporting Capabilities: While reporting features are available, they may not be as comprehensive or user-friendly as those offered by other platforms.
Overkill for Small Businesses: The extensive features and complexity may be unnecessary for small businesses with simpler marketing needs.
Slow Customer Support: Some users have reported experiencing slow or unresponsive customer support.
Show more

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

Show more

User reviews of Oracle CX Marketing paint a contrasting picture. Many praise its comprehensive feature set, particularly its advanced journey mapping and integration capabilities with other Oracle products. Users appreciate its ability to handle large databases and complex campaigns, highlighting its scalability and performance as major strengths. For example, one reviewer noted, "The ability to map out the entire customer journey and deliver personalized experiences across multiple channels has been a game-changer for our business." However, some highlight its steep learning curve and high cost as major drawbacks, suggesting it may be overkill for small businesses or those with simpler marketing needs. Additionally, some users criticize its limited reporting capabilities and slow customer support, finding them less user-friendly compared to similar products like HubSpot and Marketo. One user commented, "The platform can be quite complex to navigate, and the initial learning curve was significant. We also felt the reporting tools could be more customizable and user-friendly." Despite these shortcomings, many users believe Oracle CX Marketing outperforms its competitors in terms of its comprehensive feature set, scalability, and ability to handle complex campaigns. However, its high cost and steep learning curve make it a better fit for large businesses with the resources and expertise to leverage its full potential. Ultimately, the decision boils down to individual needs and priorities, with users needing to weigh the strengths and weaknesses against their specific requirements and budget.

Show more

Screenshots

Top Alternatives in Marketing Automation Software

AWeber
Brevo
Constant Contact
Eloqua
GetResponse
HubSpot
Keap
Klaviyo
Mailchimp
Marketing Cloud Account Engagement
Marketo
Omnisend
Ortto
Sendinblue
SharpSpring
Zoho Marketing Automation

Related Categories

Accounting CRM Software
AI Chatbots
All-In-One Marketing Platforms
Android CRM Software
Automotive CRM Software
Brand Management Software
Casino CRM Software
Channel Management Software
Chatbot Platforms
Chatbot Software
Chatbots For Support
Church CRM Software
Cloud CRM Software
Complaint Management Software
Construction CRM Software
Contact Management Software
Content Marketing Software
Conversational AI Platforms
CRM For Commercial Real Estate
CRM For Consulting
CRM For Macs
CRM Insurance
CRM Software
CRM Software For Project Management
Custom CRM Software
Customer Analytics Software
Customer Data Platforms
Customer Database Software
Customer Engagement Platforms
Customer Journey Mapping Software
Customer Profile Software
Customer Retention Software
Customer Success Software
Demand Generation Software
Distribution CRM Software
Ecommerce CRM Software
Email Management Software
Email Marketing Software
Email Tracking Software
Financial Services CRM Software
Fundraising CRM Software
Higher Education CRM Software
Hotel CRM Software
Inbound Marketing Tools
Influencer Marketing Software
IT Ticketing Systems
Knowledge Base Software
Lead Generation Software
Lead Management Software
Legal CRM Software
Live Chat For Customer Service & Support
Live Chat Software
Market Intelligence Software
Marketing Agency Software
Marketing Analytics Software Tools
Marketing Attribution Software
Marketing Calendar Software
Marketing Platforms
Marketing Resource Management Software
Marketing Software
Marketing Software For Small Business
Mortgage CRM Software
MRM Software
Online CRM Software
Pharmaceutical CRM Software
PPC Software
Press Release Distribution Software
Restaurant CRM Software
Retail CRM Software
Sales Acceleration Software
Sales Enablement Software
Sales Force Automation Software
Sales Management Software
Sales Mapping Software
Sales Software
SEO Software
SMS Marketing Software
Social Media Analytics Software Tools
Social Media Marketing Software
Travel Agency Software
Venue Management Software
Show more
Customer Data Platforms
Demand Generation Software
Email Management Software
Email Marketing Software
Inbound Marketing Tools
Market Intelligence Software
Marketing Agency Software
Marketing Platforms
Marketing Resource Management Software
SMS Marketing Software
Show more

Head-to-Head Comparison

ActiveCampaign VS AWeber
ActiveCampaign VS Constant Contact
ActiveCampaign VS Eloqua
ActiveCampaign VS HubSpot
ActiveCampaign VS Keap
ActiveCampaign VS Klaviyo
ActiveCampaign VS Mailchimp
ActiveCampaign VS Marketing Cloud Account Engagement
ActiveCampaign VS Marketo
ActiveCampaign VS Omnisend

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

SelectHub Products Reporting and Analytics
Build Your Requirements
SelectHub Products Cost and Pricing Guide
Get Your Free Comparison Report
Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
    Table settings