AWeber vs Eloqua

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Our analysts compared AWeber vs Eloqua based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

AWeber is a visual dashboard solution for optimizing digital mail campaigns. It provides access to online advertisement tools, pre-engineered landing zones and alert automation resources.

Users can better understand the role and performance of informatics with client analytics and readable data. Develop personalized promotions, integrate external programs and understand the user experience in any industry.
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Eloqua, a sophisticated software by Oracle America, specializes in Marketing Automation, catering primarily to medium to large-sized businesses seeking to streamline their marketing processes. It stands out for its ability to automate complex marketing campaigns, manage email marketing, and provide detailed analytics, making it a powerful tool for businesses aiming to enhance their marketing efficiency and effectiveness. Eloqua's benefits include improved lead management, enhanced customer engagement, and a significant return on investment through targeted marketing strategies. Its popular features, such as campaign management, lead scoring, and advanced segmentation, allow for personalized marketing efforts. When compared to similar products, users often highlight Eloqua's comprehensive feature set and robust analytics capabilities, though they also note its higher learning curve. Pricing for Eloqua varies based on the scale of operations and specific needs, typically following a subscription model that may adjust with usage levels, making it a flexible yet significant investment for businesses focused on scaling their marketing efforts.

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$20 Monthly, Freemium
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Tailored to your specific needs
$48 Monthly
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Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
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Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Increased Productivity: Boost production and workflows with functional design tools. Create custom content faster with pre-designed layouts, features templates and quick-building tools for promotions, emails and pages.
  • Demographic Intelligence: Gain insight into consumer preferences with fluent client analytics. Plan promotions based on customer feedback.
  • Guaranteed Mail Delivery: Ensure promotional content is inbox bound with reliable mail service. Deliver targeted messages easily without ending up in junk mail.
  • Stronger Customer Connection: Support customer engagement with actionable messages and send notifications in real-time to promote website traffic.
  • Expanded Branding: Optimize business practices to support brand growth and increase market scope with comprehendible data. Create effective content with user-friendly design tools and integrate social platforms to increase consumer engagement.
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  • Marketing and Sales Alignment: Track marketing and sales efforts across the engagement cycle with customer profiles and behavior tracking. Also, identify prospects and automatically transfer data into CRMs with a Google Chrome extension. 
  • Map Cross-Channel Engagement to Real Revenue: Streamline the attribution model with analytics integrations, making it simple to track campaign goals and identify top performing channels. 
  • Personalize the Experience: Ensure a personalized marketing experience with WeChat integrations, custom web templates and other capabilities. 
  • One Unified B2B Platform: Unify all aspects of the marketing experience including paid, organic, earned, mobile, social and web channels. 
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  • Advertising: Create impactful content and access team designs using in-house and external applications. Refine advertisement initiatives and create tags based on subscriber activity. Simplify full-cycle digital merchandising with customizable formats, market data and mail zoning.
  • Automation Tools: Organize workflows with accessible templates and enhance communication processes by scheduling mail and alerts. Simplify automating tasks and promotions with pre-designed digital agendas. Plan, view and execute the stages of any advertising campaign and coordinate future promotions. 
  • E-Commerce: Market goods and services, track user interaction and link with various eCommerce applications. Build lead pages and monitor transactions with integrated tracking processes.
  • Page Builder: Utilize intuitive design tools to construct lead pages that attract clients. Engage with customers by transforming text into videos, images and polls. Build content with drag-and-drop functionality.
  • Form Builder: Grow contact lists with responsive forms, track subscriber activity and collect preference data. Use practical design elements to create and customize forms. Optimize customer experience by testing multiple variations of forms simultaneously.
  • User Dashboard: Assimilate multiple data sources into an aggregate view and provide a quick overview of user content. Click into summary data to discover underlying information quickly.
  • Intuitive User Interface: Navigate the interface quickly with key color mapping, responsive pages and screens that allow multitasking. Increase productivity with dynamic page flow and search for key lists and tags.
  • Push Notifications: Engage with customers by sending personalized messages, including customizable web pop-ups and digital event reminders. Schedule time-critical alerts and reach new audiences with browser push notifications.
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  • Online and Offline Data Aggregation: Access a multitude of different data sources while enabling the ability to parse, process and enrich multiple data silos. Also feeds into the system’s customer targeting features. 
  • Campaign Management: Create robust campaigns and view campaign information and customer journeys in an easy-to-understand visual interface without any technical resources. 
  • Interest-based Messaging: Utilize customer data to deliver personalized messaging campaigns. Pause or adjust campaigns on the fly for a delightful customer experience. 
  • Intuitive Digital Whiteboard: Envision campaign goals and processes with an easy-to-use digital whiteboard. 
  • Partner Ecosystem: Integrate seamlessly with hundreds of partners and their products with minimal technical work and knowledge. 
  • Native CRM Integrations: Enrich data pools and segmentation with CRM integrations that are easy to set up. 
  • Customizable Dashboards and Interactive reports: Customize dashboards to suit business needs and access interactive reports for stronger insights into marketing strategies. 
  • Lead Management: Improve sales readiness with an automated lead scoring system, which scales automatically and offers updates for various campaigns and business lines in real time. 
  • Asset Management: Create dynamic content like responsive emails, landing pages and interactive forms to engage customers. Reuse brand-compliant content for campaign assets. Also, access historical email open data to assess a campaign for insights. 
  • Segmentation:  Assemble data from multiple sources to segment and connect to the right audience based on geography, interests and more for data-driven targeting. 
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Product Ranking

#79

among all
Marketing Automation Software

#5

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

75
84
29
71
79
83
64
100
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Email Campaign Management
Integrations and Extensibility
Lead Generation
Compliance and Data Security
Email Campaign Management
Lead Nurturing
Dashboard and Reporting
Platform Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

AWeber
Eloqua
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 29 79 64 71 100 86 75 50 62 84 31 43 71 83 100 91 100 82 90 100 67 91 65 64 0 25 50 75 100
14%
0%
86%
71%
0%
29%
80%
0%
20%
80%
0%
20%
67%
0%
33%
100%
0%
0%
64%
9%
27%
91%
0%
9%
100%
0%
0%
100%
0%
0%
71%
0%
29%
79%
0%
21%
50%
0%
50%
90%
0%
10%
50%
0%
50%
100%
0%
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60%
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40%
60%
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40%
82%
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18%
91%
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9%
25%
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75%
50%
13%
37%
0%
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100%
57%
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43%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

94%
0%
6%
69%
0%
31%

User Sentiment Summary

Great User Sentiment 1047 reviews
Good User Sentiment 551 reviews
85%
of users recommend this product

AWeber has a 'great' User Satisfaction Rating of 85% when considering 1047 user reviews from 4 recognized software review sites.

76%
of users recommend this product

Eloqua has a 'good' User Satisfaction Rating of 76% when considering 551 user reviews from 2 recognized software review sites.

4.2 (574)
3.8 (544)
4.4 (218)
n/a
4.3 (171)
n/a
n/a
4.1 (7)
4.2 (84)
n/a

Awards

SelectHub research analysts have evaluated AWeber and concluded it earns best-in-class honors for Email Campaign Management.

Email Campaign Management Award

SelectHub research analysts have evaluated Eloqua and concluded it earns best-in-class honors for Compliance and Data Security and Email Campaign Management.

Compliance and Data Security Award
Email Campaign Management Award

Synopsis of User Ratings and Reviews

Simple and Easy to Use: AWeber provides a user-friendly interface and straightforward tools, making it easy for users of all skill levels to create and manage email marketing campaigns. The platform's drag-and-drop email builder and pre-designed templates simplify the process of crafting professional-looking emails.
Automation Capabilities: AWeber offers robust automation features that enable users to create automated email sequences triggered by specific events or user actions. This functionality helps businesses nurture leads, engage customers, and drive conversions without manual intervention.
Email Deliverability: AWeber has a strong reputation for email deliverability, ensuring that emails reach subscribers' inboxes rather than getting caught in spam filters. The platform employs industry best practices and maintains a good sender reputation to maximize deliverability rates.
Comprehensive Analytics: AWeber provides detailed analytics and reporting tools that allow users to track the performance of their email campaigns. Users can gain insights into key metrics such as open rates, click-through rates, and subscriber engagement, enabling them to optimize their campaigns for better results.
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Functionality: The product offers robust personalization, segmentation and automation, according to 86% of user feedback on features.
User-Friendly: Almost 80% of users who mention user interface and navigation note that the product is easy to use.
Integration: More than 85% of user feedback about integrations suggests that connecting with third-party APIs enhances the software’s usability.
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Limited Design Flexibility: The email template designs offered by AWeber might feel restrictive to users who desire more creative control over their email aesthetics. The platform's strength lies in its simplicity, but this can also limit the ability to fully customize email layouts and branding.
Automation Capabilities: While AWeber provides basic autoresponder functionalities, it may not meet the needs of users seeking advanced automation features. Complex workflows involving intricate triggers and actions might be better suited to platforms with more robust automation capabilities.
Pricing Structure: AWeber's pricing is based on subscriber count, which can become costly for businesses with large email lists. Users with smaller lists might find the platform's value proposition more appealing, while those with extensive lists might explore alternative pricing models.
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Cost: It’s not cost-effective for the functionality offered, according to 86% of user feedback about this aspect.
Support: Over 75% of users referencing support report that customer service isn’t up to the mark and often responds based on issue severity.
Updates: Infrequent feature updates and an outdated interface are a cause for concern, according to all the users who mention this aspect.
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AWeber has been around for over 20 years and is a popular email marketing platform with a large user base. The platform offers a variety of features, including email templates, list management, and analytics. Users have praised AWeber for its ease of use and its variety of features, making it a solid choice for businesses of all sizes. The drag-and-drop email builder and pre-designed templates make it easy to create professional-looking emails, even for those with no design experience. AWeber also offers a wide range of automation features, such as autoresponders and triggered emails, which can save businesses time and effort. However, some users have criticized AWeber for its high price and its lack of support. The platform's pricing is based on the number of subscribers, which can be expensive for businesses with large lists. Additionally, some users have reported difficulty getting timely and helpful support from AWeber's customer service team. Compared to competitors like Mailchimp and Constant Contact, AWeber's pricing is generally higher, especially for larger lists. While AWeber offers a good range of features, it may not be as comprehensive as some other platforms, such as ActiveCampaign, which offers more advanced automation and CRM features. Overall, AWeber is a good option for businesses that are looking for an easy-to-use email marketing platform with a wide range of features. However, businesses with large lists or those that require advanced automation features may want to consider other options. It's important to weigh the pros and cons carefully before making a decision. If you're looking for a user-friendly platform with a solid set of features and don't mind paying a bit more, AWeber could be a good fit. However, if you have a tight budget or need more advanced features, you may want to explore other email marketing platforms.

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With a vigorous set of features and tools, Eloqua assists many marketing automation activities. The ease of use and convenient navigation of the product proves to be a strong benefit among users. Users also appreciate the seamless integration opportunities it allows with third-party APIs, which helps strengthen campaigns. However, user feedback suggests that it’s on the expensive end, especially considering delayed updates and an out-of-date visual interface. Users also report that unresponsive customer support is a drawback. Overall, it’s most useful for larger companies that want strong functionality and integrations, and that have resources to handle some glitchy behavior and system complexities.

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Screenshots

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