Home > Marketing Automation Software > Constant Contact > Constant Contact vs Marketo

Constant Contact vs Marketo

Last Updated: November 18th, 2024

Our analysts compared Constant Contact vs Marketo based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

Get Free Demo Demo Request Pricing Pricing

Product Basics

Constant Contact is a comprehensive software solution designed for managing marketing automation tasks, making it particularly suitable for small to medium-sized businesses looking to enhance their email marketing efforts. This platform offers a range of important benefits, including the ability to easily create professional-looking emails, track campaign performance, and segment audiences for targeted messaging. Among its popular features are customizable email templates, robust analytics, and integration capabilities with other tools, which collectively help businesses improve their engagement rates and ROI on marketing campaigns. When compared to similar products, users often highlight Constant Contact's user-friendly interface and responsive customer support as key differentiators. Pricing for Constant Contact varies based on the features and scale of use, typically following a monthly subscription model that allows businesses to choose a plan that best fits their needs and budget. This flexibility in pricing, combined with its comprehensive feature set, makes Constant Contact a competitive option in the realm of marketing automation tools.

Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization.

It’s designed to serve both B2B and B2C environments. There’s also an active marketers’ community named the Marketo Marketing Nation in which marketers around the globe share their knowledge, ideas and best practices.

$9.99 Monthly

Free Trial is available →

Get a free price quote

Tailored to your specific needs

$895 Monthly

Free Trial is available →

Get a free price quote

Tailored to your specific needs

Small

Medium

Large

Small

Medium

Large

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

Product Assistance

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Product Insights

Mobile App: Provides native email marketing and email list builder mobile apps for Android and iOS devices.
Live Support: Experts offer help with product questions, marketing strategy and more, accessible via phone or email.
PDF to Email: Convert an uploaded PDF into an email, which can also be edited and sent, ensuring versatility in the market.
Click-Tracking Heat Map: Optimize and streamline workflows, landing pages, websites and emails. Track customer clicks and drill down into the details to enhance strategy.
Mobile Open Rate: Compare metrics to the audience’s desktop open rate and gain greater visibility into the market space.

Web Forms: Generate complete customer profiles via social form fills and progressive forms that can recognize known website visitors. Also, ask new questions to visitors.
AI-Powered Content Suggestions: Automatically present relevant content across multiple channels using machine learning and predictive analytics, which identifies top-performing content. Choose content recommendations from the website assets such as videos, e-books, case studies and blog posts.
Marketo Sales Connect: Connect sales and marketing with a single workflow for automated and personalized inbound and outbound engagements.
Better Focus: Sales reps can prioritize and close deals by accessing real-time insights about customers from both sales and marketing touchpoints.
Team Coordination: Plan, coordinate and share marketing activities through a centralized calendar. This simplifies scheduling individual components of a single campaign or coordinating activities across teams.
Campaign Control: Build and modify marketing campaigns directly in the calendar with simple drag-and-drop functionality.
Data Tracking: Track goals and progress with calendar HD, using rotating calendar views and custom background images.
Customer Segmentation: The built-in Audience Hub tool automatically updates members in each segment as their behaviors or demographics change.
AI-Powered Account Profiling: Uses AI-based best-fit indicators for converting into ABM filters to personalize and deploy ABM campaigns by activating the target account list. Also provides predictive customer profile models, custom model tuning and recommendations based on predictive scoring.

Drag-and-Drop Editor: Facilitates customizing an email template and designing professional, mobile-responsive emails for every device.
Sign-Up Forms: Supports creating inline sign-up forms that can be embedded into the HTML code on the website or blog to enable collecting sign-ups as people view a specific webpage. Provides sign up-forms and automatic display triggers to maximize list growth.
Surveys and Polls: Facilitates creating custom surveys and polls, and enables viewing individual results from respondents or tracking general data trends from social media or an email survey.
Campaign Report: View email metrics such as sends, opens, clicks and more. Compare campaigns to determine which received the most opens or clicks.
Integrations: Integrates with apps such as Salesforce, Outlook, Mindbody, Shopify, Facebook and more.
A/B Testing: Run an A/B test on two versions of subject lines to maximize email open rates.
Contact Segmentation and Targeted Marketing: Create customized segments based on a contact’s engagement with email campaigns, location and company details, and already-existing lists. Send targeted marketing emails with relevant messages.
Contact Management: Upload contacts from Excel, Outlook, Salesforce and more.
Email Scheduling: Send emails instantly or schedule them to be sent at a future time. Suggests the best time to send emails based on the industry’s open rate.
Landing Pages: Two types are available:

Lead Generation: Collects visitor information and helps set up automated email series to stay connected to new leads.
Shoppable: Enables selling products and supports tracking results such as gross revenue, page visitors, conversion rates and more.

Search Engine Optimization: Compares keyword rankings of competitors, provides recommendations for new keywords for higher ranking web pages, and discovers inbound link opportunities based on targeted keywords and competitors’ links.
CRM Integration: Offers native integrations for Salesforce and Microsoft Dynamics 365 applications to provide a bi-directional data sync that auto-updates every five minutes. Also facilitates custom-configured integrations for various CRM platforms such as NetSuite, Oracle, SAP Sales Cloud and SugarCRM.
Lead Scoring: Rank customers by assigning positive and negative scores based on demographics or their likelihood to exhibit certain behaviors, such as making a new purchase, being open to cross-sell offers and more.
Email Marketing: Supports both batch and real-time triggered emails. Helps:

Create personalized campaigns for mobile, web, ads and more using a visual editor and responsive templates.
Personalize content based on inferred information from website visitors, such as company, country, zip code and city, helping segment and localize content.
Use browsing behavior to identify product interest for target accounts.

Mobile Marketing:

Helps connect with customers on the go, track inputs from different marketing channels and respond via mobile apps.
Sends push notifications and in-app messages, and incorporates beacon and geo-fencing technology to send location-relevant messages to customers.
Visual dashboards measure overall performance by opens, installs and session duration across multiple apps.

Social Media Marketing: Facilitates running social polls, sweepstakes and referral campaigns with built-in social share buttons and shareable videos. Integrates social metrics into marketing reports to help measure the impact of social activity on conversions and revenue.
Digital Ad Campaigns: Connects with Facebook, Google, LinkedIn and other advertising platforms, and targets customers with relevant ad campaigns.
Analytics and Reporting: Automatically connect data from different sources into a unified platform. Enables:

Mapping and measuring a customer journey at every stage through shareable, prebuilt dashboards and ad-hoc reporting tools.
Designing custom models with the help of AI.
Leveraging a suite of attribution models.

Product Ranking

#19

among all
Marketing Automation Software

#6

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

Show More Show More

Integrations and Extensibility

Lead Management

Lead Nurturing

Platform Capabilities

Social Media Campaign Management

Lead Nurturing

Campaign Management

Dashboard and Reporting

Lead Management

Email Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Constant Contact

Marketo

+ Add Product + Add Product

14%

86%

43%

57%

87%

13%

100%

67%

33%

100%

91%

90%

10%

85%

15%

64%

36%

57%

43%

100%

90%

10%

100%

80%

20%

70%

30%

100%

82%

18%

100%

88%

12%

86%

14%

100%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%

63%

37%

User Sentiment Summary

81%

of users recommend this product

Constant Contact has a 'great' User Satisfaction Rating of 81% when considering 8703 user reviews from 4 recognized software review sites.

81%

of users recommend this product

Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites.

3.9 (4359)

4.1 (2125)

4.3 (2131)

n/a

4.3 (1670)

4.2 (582)

3.8 (543)

4.0 (1815)

Awards

Synopsis of User Ratings and Reviews

Email Campaigns: It’s possible to add tables and buttons, check open and click rates, and schedule, customize and manage emails, according to 90% of reviewers who mention this aspect.

Ease of Use: More than 95% of users who talk about this aspect report it’s easy to navigate.

Templates: Creating and using pre-built templates, including those for different occasions, aid announcements and sales marketing, as 70% of users referencing this aspect observe.

Contact Management: The system helps save and organize contacts in one place, as well as create emails and events to send out to different groups of contacts, according to 90% of reviewers who talk about this feature.

Customer Service: The customer support team is helpful and always available to assist, note 82% of users mentioning it.

Lead Management: The ability to route and categorize leads based on requirements is helpful for staying on top of customers inputs, in the view of 60% of users talking about lead management.

Customizable: All reviews on this aspect agree that the system is highly customizable and offers email templates that can be created as per requirements.

Automation: Marketing and sales automation make it easy to use and eliminate manual entry, according to 83% of users who reviewed this feature.

Reporting: Provides custom reports that fit the user requirement and are insightful, say 75% of users referencing reporting.

Integrations: Integrations for websites, event platforms, survey platforms, mobile apps and more, along with two-way integration with CRM systems, aid functionality, according to 75% of users mentioning integrations.

Customer Support: The training is great and customer support is responsive, according to 66% of reviews on this topic.

Lack of Features: The system lacks certain features such as Google Analytics tracking, configuration options, CRM capabilities and automation options, note 90% of reviewers talking about this aspect.

Spam Emails: Most of the emails sent via the platform go to junk folders, according to 83% of users referencing this issue.

Not User-Friendly: The functionality is cumbersome and pages take time to load, in the experience of 60% of users who reviewed the usability.

Dashboard: Campaign dashboards are outdated and the design needs an upgrade, according to 75% of users specifying this feature.

Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.

As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.

Screenshots

Top Alternatives in Marketing Automation Software

ActiveCampaign

AWeber

Brevo

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

All-In-One Marketing Platforms

Brand Management Software

Content Marketing Software

Customer Data Platforms

Demand Generation Software

Email Management Software

Email Marketing Software

Inbound Marketing Tools

Market Intelligence Software

Marketing Agency Software

Marketing Calendar Software

Marketing Platforms

Marketing Resource Management Software

Marketing Software

Marketing Software For Small Business

MRM Software

PPC Software

SEO Software

SMS Marketing Software

Social Media Analytics Software Tools

Social Media Marketing Software

All-In-One Marketing Platforms

Brand Management Software

Content Marketing Software

Customer Data Platforms

Demand Generation Software

Email Management Software

Email Marketing Software

Inbound Marketing Tools

Market Intelligence Software

Marketing Agency Software

Marketing Calendar Software

Marketing Platforms

Marketing Resource Management Software

Marketing Software

Marketing Software For Small Business

MRM Software

PPC Software

SEO Software

SMS Marketing Software

Social Media Analytics Software Tools

Social Media Marketing Software

Compare other software products using the SelectHub platform

Head-to-Head Comparison

Constant Contact VS AWeber

Constant Contact VS ActiveCampaign

Constant Contact VS Eloqua

Constant Contact VS HubSpot

Constant Contact VS Keap

Constant Contact VS Klaviyo

Constant Contact VS Marketing Cloud Account Engagement

Constant Contact VS Marketo

Constant Contact VS Omnisend

Constant Contact VS Ortto

FAQ

How can I do a in-depth comparison of Constant Contact and Marketo? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

What are the top-rated propducts for Marketing Automation Software? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Which Marketing Automation Software is rated the highest by users? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Is there a requirement template for Marketing Automation Software? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

SelectHub Products Reporting and Analytics

Build Your Requirements

SelectHub Products Cost and Pricing Guide

Get Your Free Comparison Report

Table settings

Expand all details

Expand all scores

Collapsed view

Priority order