HubSpot vs AWeber

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Our analysts compared HubSpot vs AWeber based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.
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AWeber is a visual dashboard solution for optimizing digital mail campaigns. It provides access to online advertisement tools, pre-engineered landing zones and alert automation resources.

Users can better understand the role and performance of informatics with client analytics and readable data. Develop personalized promotions, integrate external programs and understand the user experience in any industry.
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$800 Monthly
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$20 Monthly, Freemium
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Tailored to your specific needs
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Chromebook
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Mobile
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
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Knowledge Base
24/7 Live Support
Email
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Knowledge Base
24/7 Live Support

Product Insights

  • Built Around Inbound: Designed to attract leads and nurture them with helpful information and inbound best practices, all at the push of a button. 
  • All-in-One Software: Managing every aspect of customer relationships is seamless with an integrated suite that helps engage with leads and customers at any stage. Offers a cohesive experience, process alignment and holistic data. 
  • Free CRM: Small businesses can leverage capabilities to enhance and grow without spending a dime. Includes sales, marketing and service tools in addition to foundational CRM features. Supports unlimited users and can store up to a million contact records. 
  • User-Friendly: An intuitive UI and no-code tools make it easy to leverage regardless of technical ability. 
  • Better Organization: Keep teams and data more organized via an all-in-one, centralized structure and tools that simplify tracking and updating information. Managers can use hierarchies and partitioning to focus each team member in the right area and ensure they have the most appropriate content. 
  • Full Scalability: Support business growth at any stage by deploying the free toolsets and adding premium features along the way, all within a single ecosystem. 
  • Salesforce Integration: Achieve a seamless marketing and sales strategy by setting up two-way sync between HubSpot and Salesforce databases. Deliver insights to Salesforce for sales activities and pull relevant information back into HubSpot to enhance marketing efforts. The integration doesn’t require technical setup and is supported by a team of HubSpot engineers. 
  • Free Website Insights: Optimize a website using a free website grader, which determines strengths and weaknesses and offers free improvement tips. 
  • Generators: Receive creative or strategic direction through tools that generate blog topics, build buyer personas, craft email signatures and suggest invoice templates. Go through a step-by-step process that produces a marketing plan based on company needs. 
  • Prospect Journeys: Track prospects from the attraction phase of the buyer’s journey to the closing stage for a high-level overview of where leads are coming from and where they’re going afterward. 
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  • Increased Productivity: Boost production and workflows with functional design tools. Create custom content faster with pre-designed layouts, features templates and quick-building tools for promotions, emails and pages.
  • Demographic Intelligence: Gain insight into consumer preferences with fluent client analytics. Plan promotions based on customer feedback.
  • Guaranteed Mail Delivery: Ensure promotional content is inbox bound with reliable mail service. Deliver targeted messages easily without ending up in junk mail.
  • Stronger Customer Connection: Support customer engagement with actionable messages and send notifications in real-time to promote website traffic.
  • Expanded Branding: Optimize business practices to support brand growth and increase market scope with comprehendible data. Create effective content with user-friendly design tools and integrate social platforms to increase consumer engagement.
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  • Pipeline Management:
    •  Reduces data entry through auto-populated data and grants control over pipelines to match how users work. 
    •  User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process. 
    •  Quick access to key metrics is available with a sales dashboard. 
  • Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks. 
  • Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder. 
  • Conversations Inbox:
    •  Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox. 
    •  Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member. 
    •  Offers a seamless experience to customers no matter what stage they’re in. 
  • Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more. 
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  • Advertising: Create impactful content and access team designs using in-house and external applications. Refine advertisement initiatives and create tags based on subscriber activity. Simplify full-cycle digital merchandising with customizable formats, market data and mail zoning.
  • Automation Tools: Organize workflows with accessible templates and enhance communication processes by scheduling mail and alerts. Simplify automating tasks and promotions with pre-designed digital agendas. Plan, view and execute the stages of any advertising campaign and coordinate future promotions. 
  • E-Commerce: Market goods and services, track user interaction and link with various eCommerce applications. Build lead pages and monitor transactions with integrated tracking processes.
  • Page Builder: Utilize intuitive design tools to construct lead pages that attract clients. Engage with customers by transforming text into videos, images and polls. Build content with drag-and-drop functionality.
  • Form Builder: Grow contact lists with responsive forms, track subscriber activity and collect preference data. Use practical design elements to create and customize forms. Optimize customer experience by testing multiple variations of forms simultaneously.
  • User Dashboard: Assimilate multiple data sources into an aggregate view and provide a quick overview of user content. Click into summary data to discover underlying information quickly.
  • Intuitive User Interface: Navigate the interface quickly with key color mapping, responsive pages and screens that allow multitasking. Increase productivity with dynamic page flow and search for key lists and tags.
  • Push Notifications: Engage with customers by sending personalized messages, including customizable web pop-ups and digital event reminders. Schedule time-critical alerts and reach new audiences with browser push notifications.
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Product Ranking

#1

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Marketing Automation Software

#79

among all
Marketing Automation Software

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Analyst Rating Summary

91
75
79
29
100
79
100
64
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Campaign Management
Compliance and Data Security
Dashboard and Reporting
Social Media Campaign Management
Lead Nurturing
Email Campaign Management
Integrations and Extensibility
Lead Generation

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

HubSpot
AWeber
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 100 100 100 97 93 95 98 62 95 100 57 29 79 64 71 100 86 75 50 62 84 31 43 0 25 50 75 100
71%
0%
29%
14%
0%
86%
100%
0%
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80%
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20%
100%
0%
0%
67%
0%
33%
100%
0%
0%
64%
9%
27%
95%
0%
5%
100%
0%
0%
86%
0%
14%
71%
0%
29%
90%
0%
10%
50%
0%
50%
100%
0%
0%
50%
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50%
60%
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40%
60%
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40%
91%
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9%
82%
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18%
100%
0%
0%
25%
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75%
14%
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86%
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0%
100%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

81%
0%
19%
94%
0%
6%

User Sentiment Summary

Great User Sentiment 10050 reviews
Great User Sentiment 1047 reviews
87%
of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

85%
of users recommend this product

AWeber has a 'great' User Satisfaction Rating of 85% when considering 1047 user reviews from 4 recognized software review sites.

4.8 (19)
n/a
4.3 (5644)
4.2 (574)
n/a
4.4 (218)
4.5 (2623)
4.3 (171)
4.3 (142)
n/a
4.3 (1622)
4.2 (84)

Awards

SelectHub research analysts have evaluated HubSpot and concluded it deserves the award for the Best Overall Marketing Automation Software available today and earns best-in-class honors for Campaign Management, Compliance and Data Security, Dashboard and Reporting and Social Media Campaign Management.

Analysts' Pick Award
Campaign Management Award
Compliance and Data Security Award
Dashboard and Reporting Award
Social Media Campaign Management Award

SelectHub research analysts have evaluated AWeber and concluded it earns best-in-class honors for Email Campaign Management.

Email Campaign Management Award

Synopsis of User Ratings and Reviews

Ease of Use: Every user referencing navigation reports the platform is user-friendly.
Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.
Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.
Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.
Marketing: Every user who refers to marketing feels it’s easy to market products.
Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.
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Simple and Easy to Use: AWeber provides a user-friendly interface and straightforward tools, making it easy for users of all skill levels to create and manage email marketing campaigns. The platform's drag-and-drop email builder and pre-designed templates simplify the process of crafting professional-looking emails.
Automation Capabilities: AWeber offers robust automation features that enable users to create automated email sequences triggered by specific events or user actions. This functionality helps businesses nurture leads, engage customers, and drive conversions without manual intervention.
Email Deliverability: AWeber has a strong reputation for email deliverability, ensuring that emails reach subscribers' inboxes rather than getting caught in spam filters. The platform employs industry best practices and maintains a good sender reputation to maximize deliverability rates.
Comprehensive Analytics: AWeber provides detailed analytics and reporting tools that allow users to track the performance of their email campaigns. Users can gain insights into key metrics such as open rates, click-through rates, and subscriber engagement, enabling them to optimize their campaigns for better results.
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Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.
Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.
Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.
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Limited Design Flexibility: The email template designs offered by AWeber might feel restrictive to users who desire more creative control over their email aesthetics. The platform's strength lies in its simplicity, but this can also limit the ability to fully customize email layouts and branding.
Automation Capabilities: While AWeber provides basic autoresponder functionalities, it may not meet the needs of users seeking advanced automation features. Complex workflows involving intricate triggers and actions might be better suited to platforms with more robust automation capabilities.
Pricing Structure: AWeber's pricing is based on subscriber count, which can become costly for businesses with large email lists. Users with smaller lists might find the platform's value proposition more appealing, while those with extensive lists might explore alternative pricing models.
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With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

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AWeber has been around for over 20 years and is a popular email marketing platform with a large user base. The platform offers a variety of features, including email templates, list management, and analytics. Users have praised AWeber for its ease of use and its variety of features, making it a solid choice for businesses of all sizes. The drag-and-drop email builder and pre-designed templates make it easy to create professional-looking emails, even for those with no design experience. AWeber also offers a wide range of automation features, such as autoresponders and triggered emails, which can save businesses time and effort. However, some users have criticized AWeber for its high price and its lack of support. The platform's pricing is based on the number of subscribers, which can be expensive for businesses with large lists. Additionally, some users have reported difficulty getting timely and helpful support from AWeber's customer service team. Compared to competitors like Mailchimp and Constant Contact, AWeber's pricing is generally higher, especially for larger lists. While AWeber offers a good range of features, it may not be as comprehensive as some other platforms, such as ActiveCampaign, which offers more advanced automation and CRM features. Overall, AWeber is a good option for businesses that are looking for an easy-to-use email marketing platform with a wide range of features. However, businesses with large lists or those that require advanced automation features may want to consider other options. It's important to weigh the pros and cons carefully before making a decision. If you're looking for a user-friendly platform with a solid set of features and don't mind paying a bit more, AWeber could be a good fit. However, if you have a tight budget or need more advanced features, you may want to explore other email marketing platforms.

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Screenshots

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