Home > Marketing Automation Software > iContact > iContact vs Sendinblue

iContact vs Sendinblue

Last Updated: November 18th, 2024

Our analysts compared iContact vs Sendinblue based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

iContact is an email automation and marketing tool geared towards small and medium-sized businesses running Windows, MacOS and Linux. It offers several standard features, with a distinct focus on email features and easy-to-use technology. These include templates, a drag-and-drop editor, automation, A/B testing, list segmentation and campaigns.

It also comes bundled with a handful of additional features to support marketing and sales activities, such as reporting, landing pages, sign-up forms and a free email lookbook.

Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.

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Small

Medium

Large

Small

Medium

Large

Windows

Mac

Linux

Android

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Mac

Linux

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Mobile

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Mobile

Product Assistance

Documentation

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24/7 Live Support

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24/7 Live Support

Product Insights

Automate Funnels: Streamline all levels of the marketing funnel, taking the work of a whole marketing team and automating it.
Manage Subscribers: Easily access and manage contacts list, facilitating healthy relationships with the right leads.
Boost Sales: Nurture leads and pass them along to sales with included CRM integrations.
Unlimited Users: Onboard unlimited new users at no additional cost.

Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts).
Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed.
Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more.
Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement.
SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API.
Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well.

Email Builder: A no-code interface is included, making it easy to build effective emails without any programming experience.
Automatic Email: Running without user intervention, it can accurately deliver emails on time.
Scalable Templates: Built to be delivered efficiently, effectively and to display correctly on mobile or desktop platforms.
Time-Based Campaigns: Create and map out time-based campaigns in a short amount of time by utilizing multiple email templates and building platforms.
A/B Testing: Test content performance and customer reception by splitting email campaigns into groups.
Email Lookbook: Select from 55 prebuilt email designs, free of cost, that have been proven to generate high ROI.
List Segmentation: Send relevant and personalized emails using audience segmentation, increase subscription chances by creating and targeting audience lists based on defined conditions, and send dynamic content by incorporating merge fields into messaging.
Reporting: Stay informed with updates about campaigns through dashboards, make informed business decisions with real-time reports, and track and analyze data using granular reports.
Integrations: Integrates with major platforms such as Google Forms, HubSpot CRM, Salesforce, PayPal, Zoho CRM, WordPress, Zapier, Magento, Shopify, LeadsBridge and more.
Sign-Up Forms: Create forms quickly using an easy interface and embed them on a website or business Facebook page.
Salesforce Mass Email: Gain insights into campaign effectiveness through reports and dashboards, send personalized emails using templates, track opens and clicks, and explore customers’ response to email campaigns.

Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality.
Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more.
Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics.
Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations.
Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign.
Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more.
API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp.
Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics.
Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time.

Product Ranking

#17

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Marketing Automation Software

#10

among all
Marketing Automation Software

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Analyst Rating Summary

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User Sentiment Summary

86%

of users recommend this product

iContact has a 'great' User Satisfaction Rating of 86% when considering 2227 user reviews from 5 recognized software review sites.

90%

of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

4.1 (1069)

4.6 (1057)

4.48 (548)

4.55 (1414)

4.5 (521)

4.4 (492)

3.8 (4)

n/a

4.0 (85)

2.7 (69)

Awards

Synopsis of User Ratings and Reviews

Email Automation: Equipped with every essential feature, the tool enables quick email sending, keeping track of delivered mails, mass emails, marketing campaigns and more, according to 97% of reviewers referencing it.

Ease of Use: The system is easy to learn, understand and use, note 96% of reviewers referencing user-friendliness.

Templates: Almost 75% of reviewers mentioning templates report that well-designed, customizable templates help save time and auto-answer templates help deliver emails designed for all devices.

Interface: A clear, pleasant and clean interface is a benefit to 81% of reviewers who mention it.

Support: Every user mentioning this aspect notes that customer service is fast and attentive.

Feature-Rich: Features like A/B testing, automation, email subscriber entity management, multi-user accessibility and a drag-and-drop editor are a plus, in the experience of every user referencing them.

Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.

Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.

Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.

Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.

Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.

Cost: It has a high cost for the few tools offered, and it’s also expensive to use large volumes of data, according to almost 80% of users mentioning pricing.

Limitations: Every user talking about this aspect mentions limitations such as limited storage and email customization, difficulty in fixing mistakes, deleting files, adding contacts and spell check.

Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.

Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.

iContact provides email automation and marketing tools in an easy-to-use interface. It offers a wide range of features and offers a lot of options to make interesting designs and templates. It also has a prompt customer service team according to most reviewers. However, the pricing is on the higher side and there are certain limitations that prevent users from getting the most out of the solution. Overall, it has a lot to offer for email marketing, with use-friendly tools that are great for small and medium businesses, though there are more robust platforms available.

Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

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