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Marketo vs ActiveDEMAND

Last Updated: November 18th, 2024

Our analysts compared Marketo vs ActiveDEMAND based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization.

It’s designed to serve both B2B and B2C environments. There’s also an active marketers’ community named the Marketo Marketing Nation in which marketers around the globe share their knowledge, ideas and best practices.

ActiveDEMAND, developed by JumpDEMAND, is a comprehensive marketing automation platform designed to streamline various marketing tasks. It is particularly well-suited for small to medium-sized businesses seeking to enhance their marketing efforts through automation, lead tracking, and detailed analytics. One of the significant benefits of ActiveDEMAND is its ability to consolidate multiple marketing functions into a single, user-friendly interface, making it easier for marketers to manage campaigns, analyze performance, and adjust strategies in real-time. Among its popular features are email marketing, social media management, and web analytics, which collectively help businesses target their audience more effectively and measure the impact of their marketing activities. When compared to similar products, users often highlight ActiveDEMAND's flexibility and the depth of its features as key differentiators. Pricing for ActiveDEMAND varies based on the scale of the business's needs, with options ranging from basic packages suitable for smaller operations to more advanced plans that cater to larger marketing teams, billed on a monthly basis. This tiered pricing structure ensures that businesses only pay for the features they need, making ActiveDEMAND a cost-effective choice for companies looking to maximize their marketing automation investment.

$895 Monthly

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$15 Monthly

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Tailored to your specific needs

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Product Insights

Web Forms: Generate complete customer profiles via social form fills and progressive forms that can recognize known website visitors. Also, ask new questions to visitors.
AI-Powered Content Suggestions: Automatically present relevant content across multiple channels using machine learning and predictive analytics, which identifies top-performing content. Choose content recommendations from the website assets such as videos, e-books, case studies and blog posts.
Marketo Sales Connect: Connect sales and marketing with a single workflow for automated and personalized inbound and outbound engagements.
Better Focus: Sales reps can prioritize and close deals by accessing real-time insights about customers from both sales and marketing touchpoints.
Team Coordination: Plan, coordinate and share marketing activities through a centralized calendar. This simplifies scheduling individual components of a single campaign or coordinating activities across teams.
Campaign Control: Build and modify marketing campaigns directly in the calendar with simple drag-and-drop functionality.
Data Tracking: Track goals and progress with calendar HD, using rotating calendar views and custom background images.
Customer Segmentation: The built-in Audience Hub tool automatically updates members in each segment as their behaviors or demographics change.
AI-Powered Account Profiling: Uses AI-based best-fit indicators for converting into ABM filters to personalize and deploy ABM campaigns by activating the target account list. Also provides predictive customer profile models, custom model tuning and recommendations based on predictive scoring.

Enhanced Customer Engagement: ActiveDEMAND enables businesses to create personalized marketing campaigns that resonate with their audience, leading to higher engagement rates and stronger customer relationships.
Streamlined Marketing Processes: By automating repetitive tasks, ActiveDEMAND allows marketing teams to focus on strategy and creative initiatives, improving productivity and efficiency.
Comprehensive Analytics: With detailed insights into campaign performance and customer behavior, businesses can make data-driven decisions to optimize their marketing efforts for better results.
Improved Lead Generation: ActiveDEMAND’s targeted marketing capabilities help businesses attract more qualified leads, increasing the chances of conversion and boosting sales.
Seamless Integration: The software integrates with a wide range of CRM and sales platforms, ensuring a smooth flow of information and enabling a unified approach to customer management.
Cost Efficiency: By automating various marketing tasks, ActiveDEMAND helps reduce manual labor and associated costs, offering a cost-effective solution for businesses of all sizes.
Scalability: ActiveDEMAND can easily adapt to the growing needs of a business, supporting marketing efforts at every stage of growth without the need for significant changes in infrastructure.
Enhanced ROI: With its ability to fine-tune marketing campaigns and target the right audience, ActiveDEMAND helps businesses achieve a higher return on investment by maximizing the impact of their marketing spend.
Real-Time Insights: ActiveDEMAND provides real-time analytics, allowing businesses to quickly adjust their marketing strategies in response to market trends and customer feedback.
Multi-Channel Marketing: The platform supports a variety of marketing channels, including email, social media, and PPC, enabling businesses to reach their audience wherever they are.
Regulatory Compliance: ActiveDEMAND helps businesses comply with marketing regulations and data protection laws, reducing the risk of legal issues and building trust with their audience.
Customer Journey Mapping: By tracking customer interactions across multiple touchpoints, ActiveDEMAND helps businesses understand and optimize the customer journey for better engagement and conversion rates.
Content Optimization: The software offers tools for A/B testing and content optimization, helping businesses refine their messaging and visuals for maximum appeal to their target audience.
Dynamic Content Personalization: ActiveDEMAND enables the creation of dynamic content that adjusts based on user behavior and preferences, delivering a highly personalized and engaging experience to each visitor.

Search Engine Optimization: Compares keyword rankings of competitors, provides recommendations for new keywords for higher ranking web pages, and discovers inbound link opportunities based on targeted keywords and competitors’ links.
CRM Integration: Offers native integrations for Salesforce and Microsoft Dynamics 365 applications to provide a bi-directional data sync that auto-updates every five minutes. Also facilitates custom-configured integrations for various CRM platforms such as NetSuite, Oracle, SAP Sales Cloud and SugarCRM.
Lead Scoring: Rank customers by assigning positive and negative scores based on demographics or their likelihood to exhibit certain behaviors, such as making a new purchase, being open to cross-sell offers and more.
Email Marketing: Supports both batch and real-time triggered emails. Helps:

Create personalized campaigns for mobile, web, ads and more using a visual editor and responsive templates.
Personalize content based on inferred information from website visitors, such as company, country, zip code and city, helping segment and localize content.
Use browsing behavior to identify product interest for target accounts.

Mobile Marketing:

Helps connect with customers on the go, track inputs from different marketing channels and respond via mobile apps.
Sends push notifications and in-app messages, and incorporates beacon and geo-fencing technology to send location-relevant messages to customers.
Visual dashboards measure overall performance by opens, installs and session duration across multiple apps.

Social Media Marketing: Facilitates running social polls, sweepstakes and referral campaigns with built-in social share buttons and shareable videos. Integrates social metrics into marketing reports to help measure the impact of social activity on conversions and revenue.
Digital Ad Campaigns: Connects with Facebook, Google, LinkedIn and other advertising platforms, and targets customers with relevant ad campaigns.
Analytics and Reporting: Automatically connect data from different sources into a unified platform. Enables:

Mapping and measuring a customer journey at every stage through shareable, prebuilt dashboards and ad-hoc reporting tools.
Designing custom models with the help of AI.
Leveraging a suite of attribution models.

Call Tracking: Track calls from different channels, access in-depth insights about keywords, ads, campaigns and webpages, and choose between toll-free and local call tracking numbers to fit campaign needs. Other capabilities include call recording, automated call, whisper messages, call context, dynamic number insertion, call transcription, smart call redirection, actionable keyword monitoring and more.
Email Marketing: Set up email campaigns quickly and easily using wizards, an image library, templates, a drag-and-drop editor, dynamic variables and more. Includes detailed reports on prospect engagement and email delivery, along with automatic A/B testing and multivariate options to ensure optimal delivery of the best-performing emails.
Personalized Web Content: Customize CTAs dynamically and make quick changes to the website using complete control. Target different audiences using dynamic content and use real-time behavioral segmentation to drive content automatically.
Social Media Marketing: Integration with Twitter, Facebook and LinkedIn helps manage a social presence from a single platform. Schedule posts and connect them with specific campaigns, utilize dynamically generated posts, and track web visits, conversions and leads from a dashboard.
Lead Generation: A suite of lead generation tools helps check what’s working and improve productivity. Bring in leads, ensure personalized customer experience and leverage easy reporting.
Appointment Scheduling: Each team member can get customized web forms, an appointment intake landing page and links to their calendar. Book meetings and appointments easily, leverage SMS and robocall reminders, and determine response time. It’s also possible to control availability, schedule, length and spacing of meetings.
Dashboards and Reports: Create unlimited dashboards and templates, share those with co-workers and clients, create real-time alerts, and customize dashboards, emails and reports according to brand rules. Leverage dynamically generated client reports to save manual labor and time.

Product Ranking

#6

among all
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#32

among all
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Analyst Rating Summary

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User Sentiment Summary

81%

of users recommend this product

Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites.

86%

of users recommend this product

ActiveDEMAND has a 'great' User Satisfaction Rating of 86% when considering 130 user reviews from 3 recognized software review sites.

4.1 (2125)

4.5 (55)

4.2 (582)

4.2 (71)

4.0 (1815)

2.6 (4)

Synopsis of User Ratings and Reviews

Lead Management: The ability to route and categorize leads based on requirements is helpful for staying on top of customers inputs, in the view of 60% of users talking about lead management.

Customizable: All reviews on this aspect agree that the system is highly customizable and offers email templates that can be created as per requirements.

Automation: Marketing and sales automation make it easy to use and eliminate manual entry, according to 83% of users who reviewed this feature.

Reporting: Provides custom reports that fit the user requirement and are insightful, say 75% of users referencing reporting.

Integrations: Integrations for websites, event platforms, survey platforms, mobile apps and more, along with two-way integration with CRM systems, aid functionality, according to 75% of users mentioning integrations.

Customer Support: The training is great and customer support is responsive, according to 66% of reviews on this topic.

Customer Support: The support team is quick, exceptional and provides detailed responses, report more than 90% of reviewers referencing this aspect.

Features: The system is feature-packed and has capabilities including automation workflows, CRM integration, lead scoring, account based marketing, and more, according to 80% of users who mention this aspect.

Call Tracking: Every user mentioning this feature notes it helps track visitors and calls, as well as offers detailed history.

Email Marketing: The email developer is easy to use and offers lots of filters, enabling seamless contact addition and removal, reports every user referencing it.

CRM Sync: Seamless integration with CRM solutions such as Nimble, PipelineDeals and more helps track data, as all users who mention this feature note.

Not User-Friendly: The functionality is cumbersome and pages take time to load, in the experience of 60% of users who reviewed the usability.

Dashboard: Campaign dashboards are outdated and the design needs an upgrade, according to 75% of users specifying this feature.

User Experience: Almost 70% of users feel the UI is confusing and frustrating at times.

Slow System: The software is cumbersome and takes a long time to load pages, as every user mentioning this issue reports.

Learning Curve: Every review on this aspect suggests there’s a steep learning curve and it’s often hard to figure out how to do certain things.

As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.

ActiveDEMAND is a feature-rich, flexible marketing automation platform that caters to various email marketing needs. It offers a wide range of helpful features including call tracking and CRM sync, as most reviewers observe. The support team is also quite helpful. However, the user interface needs improvement, which can impact the experience, and the learning curve may hinder productivity. Most users also find the system to be slow as well. Overall, it’s an efficient solution with robust marketing capabilities, suitable for businesses of all sizes.

Screenshots

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FAQ

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