Marketing Cloud Account Engagement vs Sendinblue

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Our analysts compared Marketing Cloud Account Engagement vs Sendinblue based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.

As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.
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Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.
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$1,250 Monthly
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Tailored to your specific needs
$25 Monthly
Get a free price quote
Tailored to your specific needs
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
Phone
Chat
FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more. 
  • Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights. 
  • Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters. 
  • Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search. 
  • Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing. 
  • Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts. 
  • ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs. 
  • Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements. 
  • Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time. 
  • Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel. 
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  • Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts). 
  • Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed. 
  • Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more. 
  • Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement. 
  • SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API. 
  • Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well. 
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  • Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign. 
  • Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests. 
  • Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts. 
  • Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder. 
  • Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance. 
  • Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact. 
  • Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures. 
  • Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning. 
  • Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting. 
  • Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation. 
  • Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones. 
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  • Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality. 
  • Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more. 
  • Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics. 
  • Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations. 
  • Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign. 
  • Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more. 
  • API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp. 
  • Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics. 
  • Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time. 
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Product Ranking

#3

among all
Marketing Automation Software

#10

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

78
68
100
79
85
45
100
0
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AI-Based Capabilities
Compliance and Data Security
Lead Management
Email Campaign Management
Dashboard and Reporting
Social Media Campaign Management
Text Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Marketing Cloud Account Engagement
Sendinblue
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 100 85 100 92 94 90 100 67 40 72 50 50 79 45 0 25 71 68 60 83 80 0 100 86 0 25 50 75 100
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87%
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13%
43%
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57%
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
91%
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9%
20%
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80%
90%
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10%
71%
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29%
86%
7%
7%
45%
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55%
100%
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60%
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40%
67%
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33%
83%
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17%
40%
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80%
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73%
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27%
we're gathering data
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we're gathering data
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we're gathering data
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50%
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100%
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14%
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86%
86%
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14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

31%
0%
69%
62%
0%
38%

User Sentiment Summary

Good User Sentiment 3522 reviews
Excellent User Sentiment 3032 reviews
79%
of users recommend this product

Marketing Cloud Account Engagement has a 'good' User Satisfaction Rating of 79% when considering 3522 user reviews from 5 recognized software review sites.

90%
of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

3.9 (1740)
4.6 (1057)
4.12 (587)
4.55 (1414)
4.1 (532)
4.4 (492)
4.0 (26)
n/a
3.8 (637)
2.7 (69)

Awards

SelectHub research analysts have evaluated Marketing Cloud Account Engagement and concluded it earns best-in-class honors for AI-Based Capabilities, Compliance and Data Security and Lead Management.

AI-Based Capabilities Award
Compliance and Data Security Award
Lead Management Award

SelectHub research analysts have evaluated Sendinblue and concluded it earns best-in-class honors for Social Media Campaign Management. Sendinblue stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Social Media Campaign Management Award

Synopsis of User Ratings and Reviews

Integration: More than 90% of users who mention integration noted the benefit of being able to connect Marketing Cloud Account Engagement with the wider Salesforce ecosystem.
Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.
Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.
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Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.
Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.
Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.
Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.
Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.
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Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.
Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.
Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.
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Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.
Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.
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Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

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Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

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