Like it or not, stickers are a significant part of texting today. If we’re speaking honestly, texting is boring without them. The fun and colorful world of stickers keeps the conversation going when words fall short. Stickers gained popularity soon after their introduction, so what exactly makes Snapchat stickers stand out? Well, the unique thing about them is that they are personalizable and fun.

Drill deep into this guide to learn everything about Snapchat stickers, or jump directly to the section you are looking for:

• What are Snapchat Stickers?
  • Why Should You Use Them?
• Using Snapchat Stickers
  • Adding Stickers To Snaps
    • Deleting
• Using Stickers in Texts
• How To Use Snapchat Stickers for Your Brand
• Types of Stickers
• Conclusion

What Are Snapchat Stickers?

Snapchat stickers are images you can place on your snaps (photos or videos you take via Snapchat). These stickers are either provided by Snapchat or users create their own graphics.

There are different sticker categories for each mood, including recommended stickers, Bitmoji, smileys and more.

Why Should You Use Snapchat Stickers?

Snapchat is one of the most widely used social media apps globally, with 375 million daily active users. It’s also popular among teens and young adults and is one of the best marketing platforms in the industry.

One of the reasons for this is the emotions people feel while using the app. It makes them feel creative, playful and excited.

Snapchat also has a unique selling point where people can post stories for 24 hours, something Facebook and Instagram have incorporated into their mediums. This allows users to share tidbits of their daily lives in fun and engaging ways. Snapchat stickers are the cherry on top that further elevate Snapchat’s engaging offerings.

These factors may be why the developers added hundreds of new stickers to the app, including face swapping and motion tracking stickers. No matter the conversation, you’ll find a sticker that serves your purposes and makes your snaps more interactive and entertaining.

Besides Bitmoji stickers, custom Snapchat stickers are also available. With them, you can create a sticker out of any picture you want! Isn’t that amazing? This article will give you all the best tips and tricks to make the most out of your Snapchat stickers. Let’s dive in!

Using Snapchat Stickers

You can use stickers in your snaps as well as texts. Here’s how:

Adding Stickers To Snaps

You can make your snaps even more fun with stickers. Here’s the step-by-step guide for adding stickers to your snaps:

Step 1: Open your Snapchat app.
Step 2: Take or make a snap using one of these methods:
Photo Snap: You can take a picture by tapping the white circular button at the bottom of the screen.

You can also take a snap by pressing the minus volume button on your phone. To take pictures with a filter, swipe the circular icons at the bottom of the screen.

Video Snap: To record a video, long-press the circular button or the volume down button on your phone.

Camera Switching: If you want to switch between rear and front cameras, tap the rectangle with two arrows on the top-right corner of your screen.

Camera Roll: You can also add photos and videos from your gallery.

Step 3: Once you take a snap, a toolbar will appear on the right side of your screen. Tap the sticker icon (square folded at the corner) from this toolbar.

Step 4: Select your desired sticker from the sticker drawer. The first stickers that appear as soon as you click on the sticker icon are “Recommended stickers.” They are usually customized based on location. Swipe the icons in the header on top to switch between different sticker categories. You can also search for your preferred stickers by typing in the search bar.

Step 5: Add the sticker.

When you find your desired sticker, tap on it, and it will appear at the center of your snap.

Step 6: Place and resize your sticker.

• Move: You can place your sticker anywhere on the snap by simply touching and dragging it across your screen.
• Resize: Use your finger and thumb and squeeze them together to reduce the sticker size. Drag your finger and thumb away from each other to increase the sticker size.

• Pin sticker: To pin a sticker, press and hold the sticker on an object in the video. The sticker will move, rotate and change size with whatever it’s pinned to.

Step 7: After you add the sticker, you can send it out to your friends by clicking on the Send To button on the bottom right corner of your screen. You can also save the picture and add the snap to your story.

Deleting

Changed your mind? Want to use another sticker instead? That’s okay. Snapchat lets you delete the stickers you used. All you have to do is > Press and hold the sticker > Place it in the trash can at the bottom of the screen.

Using Stickers in Texts

To use Snapchat stickers in texts:

Step 1: Open the Snapchat app.

Step 2: Open Chats.

On the main screen of your app, click the second icon at the bottom or simply swipe left, and all your conversations will show up.

Step 3: Open a conversation and open the chat where you want to send the sticker.

Step 4: Open stickers.

Click on the emoji icon on the right side of the textbox. The sticker tool will open, and this time, the header will be at the bottom. Select any of the sticker categories from the header.

Step 5: Choose a sticker and tap on it to send it to the chat.

How To Use Snapchat Stickers for Your Brand

Create Brand Sticker Packs

Many brands have created sticker packs that aim to bring awareness to social causes. For example, the APIDA sticker pack was made to honor the Asian Pacific Islander Desi American Heritage Month. Snapchat also added stickers on the occasion of the International Week of the Deaf to encourage users to fingerspell and use sign language.

Your business can harness the power of custom stickers and create interesting graphics that are not only fun to use but can subtly (or not so subtly) bring attention to your brand. Make sure to keep up with the latest lingo and social media trends if you want to gain popularity among Gen Z and Gen Alpha.

Make Branded Apparel for Bitmoji

Remember the scene where Cher Horowitz in Clueless (1995) cruises through different outfits on her computer, virtually tries them on, and lands on the iconic yellow plaid outfit? Who would forget it? As if!

Snapchat has introduced similar features where brands can showcase apparel, and users can virtually try them on. This boosts sales and brand awareness, and companies like Hollister Co., Royal Selangor and Disney are already capitalizing on it. You can also create trendy clothes and accessories with your brand name on Snapchat to maximize your reach.

Provide Unique and Engaging Experiences With Cameo

The super fun cameo sticker tool is another way to gain more traction. To promote their show Survivor Series, Sports entertainment company WWE partnered with Snap Cameo and offered users the opportunity to turn into WWE star Sasha Banks for one day.

You can also harness Snap Cameo with a creative idea and let users “become” their favorite celebrity as a way to promote your company.

Types of Stickers

Snapchat has a variety of stickers for every mood and occasion. Whether you want to pour in your creativity and create new stickers or choose from recommendations, you will find ‘your type’ of stickers. Here’s a list of the types of Snapchat stickers:

1. Suggested Stickers
2. Bitmoji
3. Cameo
4. Recently Used
5. Custom
6. Emojis
7. Dress Up

Suggested Stickers

Suggested stickers are the very first ones that you see as soon as you open your sticker drawer (the third icon at the top right of the screen). This group of stickers is represented with a star icon and includes stickers based on the time and place of the snap.

Graphics for the time of day, temperature, location or day of the week are available. You can tag somebody using the “mention” icon or add a hashtag using the “topic” icon. Apart from these, you’ll also find various stickers based on mood, popular phrases and adorable animations. Some Bitmoji stickers and GIFs also appear in the suggestions.

Using the “sounds” icon, you can add sounds and songs by your favorite artists. The sticker category also provides tools to ask questions or set up a poll.

Bitmoji

Admit it, we all loved playing with toys and Barbies. Bitmoji is your 21st-century version of a Barbie doll. They’re mini sticker versions of yourself that you can dress from head to toe, accessorize and more. Design your digital avatar according to your personality and use it to elevate your snaps and conversations. Here’s how to do it:

Creating

Step 1: In the sticker drawer, select the Bitmoji icon (second icon from left).
Step 2: Tap on Create my avatar.

Step 3: A new box will appear where you need to select your gender.

Step 4: The app will open the front camera and ask you to keep your face centered as it starts creating your avatar.

Step 5: You can choose your avatar from the options at the bottom or tap on the plus icon beside avatar options if you want more choices. Select Continue once you’ve chosen your Bitmoji.

Step 6: Tap Done to finish.

Editing

Your initial Bitmoji will be an all-white ensemble. To edit your Bitmoji’s wardrobe, hair or face, follow the steps given below:

Step 1: Open Snapchat.
Step 2: From the top left corner of your screen, select the profile icon, which will now be a Bitmoji.

Step 3: Click on the Settings icon at the top right corner of the screen.

Step 4: Under My Account, scroll down and select Bitmoji.

Step 5: Tap on Change My Outfit to update your wardrobe.

You can change your top, pants, coat, shoes and lipstick in this section. There are free apparel options available along with premium choices in exchange for Snap Tokens (virtual currency used in Snapchat.

Step 6: Once you’re done, tap Save.
Step 7: Select Edit My Bitmoji to make changes to your avatar’s hair, skin, face shape, eyes, nose, ears, body shape and more.

Step 8: Click Save and then tap Choose a Selfie to select your character’s facial expression.
Step 9: Press Save one final time, and voila! Your Bitmoji is ready to aid you in your snaps and conversations.

Cameo

The Cameo sticker icon has two faces: one white face with a plus sign and one dotted face outline on the sticker tool header. Cameo stickers let you (wait for it) make a cameo in the stickers (shocker). So, it’s pretty much a meme of yourself that you can share with your circle. There are tons of animated bodies present in this tab. Whether it’s a dancing cat or a silly potato, you can create a Cameo however you like.

Creating

Follow these steps to create a Cameo:

Step 1: Open the Snapchat app and take a snap.
Step 2: Click on the sticker icon on the right side of the screen.
Step 3: Go to the Cameo sticker category. Snapchat will prompt you to click a new selfie or upload an existing one from the camera roll.

Step 4: After that, you can pick your desired body shape and tap Continue. You also have the option to skip this step.

Step 5: Once you do that, it will automatically direct you to the Cameo stickers tab with your face in place of the blanks. Also, you will notice that the Cameo tab icon changes to a face with a star.

Step 6: Tap on any sticker to add it to the snap and move and resize as needed.
Step 7: If you want to change your selfie, go to the Cameo stickers tab and tap on the New Selfie button at the bottom of the screen.

Recently Used

Just like WhatsApp and many other apps, Snapchat also has a separate category for recently used stickers. This provides easy access to your favorite and frequently used stickers, so you don’t have to search for them again and again. If you don’t have that many stickers in your recent options, Snapchat will automatically add some.

Custom

No matter how good a sticker pack is, there will always be times when we think, “I wish this sticker were available.” With custom Snapchat stickers, the developers have tried to fulfill that wish. You no longer have to choose from a limited number of stickers. You can create stickers that suit your style and context.

Creating

Here are the steps for creating custom stickers:

Step 1: Take a snap by clicking the white circular button at the bottom of the screen.

Step 2: From the toolbar on the right-hand side, tap on the scissors tool.

Step 3: Trace the outline of the object that you want to turn into a sticker. You can do this by dragging your finger across the object’s shape and releasing it to create the sticker.

The created sticker will appear on your screen.

In the beginning, you might not be good at tracing. Picking up a stylus can help make the process easier.

Step 4: If you wish to use any previously created stickers, go to the sticker drawer and tap on the sticker category with the scissor icon.

Deleting

To delete a custom sticker you’ve created, tap and hold the sticker > select delete. And you’re done!

Emojis

Emojis are represented by a smiley in the sticker tool header. This section contains emoticons you find on the general keyboard.

While texting, you may not always understand what a person is trying to say. However, emojis help convey the right message by adding emotion to your words. You can add as many emojis as you want to your snaps and text messages to keep those conversations lively.

Dress Up

This sticker category is a new addition by Snapchat and mostly includes images related to clothing or accessory brands. This feature helps businesses promote their products in an interesting way and lets users try on clothes virtually.

Conclusion

As kids, we loved stickers, and though we may have outgrown them, Snapchat lets us keep our inner child alive with its sticker options. These stickers help us out when we run out of quotes, taglines or things to say.

So whether it’s a group chat or just a snap score game, these stickers have your back! You can also use Snapchat for marketing if you’ve started a new business. Check out our social media business intelligence tips and the best BI tools for your business for more insights.

What Snapchat stickers do you like the best? Tell us why in the comments below!